We're passionate about Pilates

Soft Strength makes grip socks people actually want to wear and studios are proud to stock.
Designed in Sydney, worn in studios everywhere.

Soft Strength began with two friends, Jenny and Crystal, and a shared love for Pilates. We fell in love with the way Pilates makes you feel strong through control, intention and movement, but we also noticed something was missing. We wanted pieces that felt as good as they looked. Something considered, comfortable and beautiful, without compromising on quality or performance.

So, we decided to create our own.

Soft Strength launched in February 2026 with a simple idea: to create grip socks that make you feel good the moment you put them on. The feeling of a fresh pair of socks before class. The little boost of confidence as you step onto the reformer. The reassurance of knowing your feet are supported and secure. Or simply the feeling of stepping out into the world feeling put together, confident and ready to take on whatever comes next.

Because for us, it has never just been about Pilates.

More than socks

Silk scrunchies, printed towels, and a capybara collection that got a little out of hand. Every product starts the same way, something we wanted in our own Pilates/gym bag.